When Did You Last Update Your Website?
4th June 2019
Is some of the information on your website now out of date? Do you want to place more emphasis on a particular service or product that you offer?
You don’t necessarily have to rebuild the site or make massive changes but making sure it’s looking fresh and relevant is crucial. If you had a shop window you wouldn’t leave last season’s products on display.
Refresh or redesign?
It’s important to keep your website fresh and up to date on a regular basis but there are also times when you just need to spice things up a bit.
You don't feel you need to completely rebuild the website, so what's the solution? A website refresh? But how do you know what's right for you?
Reasons for a refresh
- Changes to a logo or a tweak of a colour palette.
- Search engine optimisation.
- Needing to focus on a different aspect of your business.
- New functionality required e.g. a blog or a gallery.
- Keeping up with changes in technology such as ensuring your website is responsive for mobile devices.
- Improving user experience with changes to the navigation or adding a search facility.
Reasons for a redesign
- If your website is looking very dated.
- If you have not updated the content for years and your business has changed substantially so that the site no longer reflects your service.
- If your website is using outdated technology this can have an impact on usability and ranking.
- If you have totally rebranded so the website no longer looks as if it is part of your business.
- If you need to add functionality that will affect the way the site works e.g. an online shop.
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